Exhibition Report: SCAJ 2019 WORLD SPECIALTY COFFEE CONFERENCE AND EXHIBITION
Exhibited at the annual event of the Specialty Coffee Association of Japan.
Japan Specialty Coffee Expo, is an annual event organized by Specialty Coffee Association of Japan. The theme in 2019 was “Innovation with Hospitality”. The expo was held for three days from the 11th – 13th September.
There was various exhibition showcasing coffee products as well as cupping competition and conference happening concurrently.
Despite of PNG being inferior amongst others, Coffee samples in comparison with bean size and coloration, it attracted potential traders and roasters in Japan. The coffee was roasted and served to the visitors and they all enjoyed drinking PNG coffee. For some of them it was first time tasting PNG coffee and their feedback was very positive.
In Japan, Specialty Coffee Market is about Consistency, Trust, Relationship, and Culture. Coffee value is determined from such attributes. Without one of them, the market value declined and can impact the trade.
| Event | SCAJ 2019 WORLD SPECIALTY COFFEE CONFERENCE AND EXHIBITION |
| Theme | 「Innovation with Hospitality」 |
| Date | September 11-13, 2019 (Held for 3 days) |
| Venue | TOKYO BIG SIGHTE (3-11-1 Ariake, Koto-ku, Tokyo) |
| Organizing | Specialty Coffee Association of Japan |
| Sponsorship | Ministry of Foreign Affairs of Japan, Tokyo Metropolitan Government |
| Results | 33978 visitors / 201 exhibitors (22 countries participated) |
