Product Marketing Responsibilities
MG Corporation uses various marketing activities including advertising, sales promotions, public relations, direct marketing and personal selling.
Our promotional strategy is part of our marketing plan as a way of expanding our customer base and building awareness of our business products and services.
Japan Market Overview
https://www.sphericalinsights.com/reports/japan-instant-coffee-market
| Revenue in the Coffee segment | More than US$31.72Bn in 2022 |
| The market is expected to grow | Annually by 5.63% (CAGR 2022-2032) |
| Coffee trade in Japan | About 80% is sourced from Brazil, Ethiopia, Indonesia, Colombia, and Jamaica |
Japanese market is very lucrative.
Securing and trading in Japanese market requires patience and perseverance.
The trader has to understand and meet the specialty market standard in Japan.
The product must be of high quality with detailed product marketing and specifications informing the consumer to appreciate what they are buying. “That is the buying power of the consumer”.
Papua New Guinea trade has been very minimal due to QUALITY and CONSISTENCY issue.
Sustainable Coffee Garden (SCG) is the key to deliver QUALITY and CONSISTENCY.
